AstraZeneca: Notes of Encouragement

AstraZeneca launched a campaign aimed to encourage non-small cell lung cancer patients, especially those diagnosed at stage 3, to complete their prescribed treatment. “Notes of EnCOURAGEment" highlights stories from people who have expreienced treatment from lung cancer in order to support and inspire others. This campaign's primary assests were the monthly notecards. Additional supportive materials were social media graphics, emails and text message gifs. These assets are designed using bright colors, graphic text, and approachable illustrations.

Part of the process in developing the "Sign Up" video, I created a storyboard to present to the client. The storyboard was successful in being able to review the prompt and pair the visuals comprehensively.