ALFRED MUSIC

Alfred Music stands as one of the leading music education publication houses and scholastic libraries providing music teachers and students with 150,000+ active titles to choose from. The Alfred Music promotional catalog plays a crucial role in being the ultimate resource of the latest titles available for purchase for music educators. This multi-format publication is available in both print and digital, booklets ranging from 16-42 pages. This branding was conceptualized to reflect the vibrancy of music through a visual medium. Its main visual feature is the echo pattern that resonates from each instrumental. The concept has bright contrasting colors to provide a youthful, energizing feel while keeping its sophistication with the overall simplicity of the design. The array of materials provided include an indepth brand guide that provides instruction of how to recreate the concept style and catalog formatting. As the project gets passed along within the design team, these instructions help to provide work efficiency and brand consistency.